Description
How They Started: Digital. How did Twitter get so big? Which company’s idea originated because the founder was forgetful? And which digital start-up’s website was worth over $1 billion dollars in just 16 months?
Discover what it is that make entrepreneurs succeed with these fascinating and inspirational profiles that reveal how an idea became a profitable digital business.
Based on a deep understanding of business and the questions that entrepreneurs ask gained from ten years running www.startups.co.uk, author and serial entrepreneur David Lester has ensured that there are good answers to these questions in the businesses profiled in How They Started Digital.
A jargon-free, easily readable series of stories of the greatest digital entrepreneurs of today, each business profile in How They Started Digital reveals:
- What that one important idea was
- How they chose their name
- Where the funding came from and how they got it
- How they overcame any obstacles to success
If you’re fascinated by digital businesses or have ambitions to be the next James Caan, How They Started will give you inspiration and an insight into the business ingenuity of digital startups and entrepreneurs. Most of these businesses have revolutionised our commercial and social landscape. All of them started with just a really good idea. Find out how that good idea turned into a great one.
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