Giants of Enterprise

₦7,500:00

Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

George Eastman and his invention of the Kodak camera;
Thomas Watson of IBM;
Henry Ford and his automobile;
Charles Revson and his use of television advertising to drive massive sales for Revlon;
Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
Andrew Carnegie and his steel empire;
Sam Walton and his unprecedented retail machine, Wal-Mart.

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Categories: Biography & Autobiography Books, Business & Management Tags: Autobiography, Business, Entrepreneurship, Innovation

Description

Giants of Enterprise: Seven Business Innovators and the Empires They Built! Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

George Eastman and his invention of the Kodak camera;
Thomas Watson of IBM;
Henry Ford and his automobile;
Charles Revson and his use of television advertising to drive massive sales for Revlon;
Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
Andrew Carnegie and his steel empire;
Sam Walton and his unprecedented retail machine, Wal-Mart.